SeenLabs Digital Signage Blog: Insights, Guides & Use Cases

DIY vs Managed Digital Signage: The True Cost Comparison [2026]

Written by Vahagn Ter-Sarkisyan | Jan 2, 2026 8:05:59 PM

TL;DR

DIY digital signage ($8/mo software) costs $1,450/year when you count your time.
Managed services ($35/mo all-in) cost $420/year.

Choose DIY if you have tech staff and 1-2 screens. Choose managed if time matters more than money.

In this guide

→ The Two Models → Hidden Costs Calculator → Real Case Study → When DIY Works → When Managed Works → 5 Questions to Ask

Yodeck Costs $8/Month. Spectrio Costs $200+. Why?

They're selling different things.

Yodeck sells software. You figure out the rest — hardware, installation, troubleshooting, updates. If your screen goes black at 2am, you Google the fix.

Spectrio sells a result. They show up, install everything, configure it, and pick up the phone when something breaks.

Same category. Completely different products. Let's break down exactly what each approach costs — and when each makes sense.

Market Overview

Two Worlds of Digital Signage

🔧 DIY Self-Service
Yodeck$8/mo
OptiSigns$10/mo
NoviSign$20/mo
ScreenCloud$25/mo

Software is cheap because labor is on you.

Full-Service Managed
SeenLabs$30+/mo
CrownTV~$50/mo
Raydiant$99/mo
Spectrio$99+/mo

You pay more because their team does the work.

Market positioning based on public pricing data, January 2025

Cost Analysis

The Hidden Costs of DIY

DIY looks cheap until you add up your time.

Cost Category DIY Managed
Monthly software $8-25 $30-100
Hardware research 3-5 hours (you) ✓ Included
Physical installation You or contractor ✓ Included
Software setup 2-4 hours (you) ✓ Included
Troubleshooting You ✓ Included
Total first-year time 15-30 hours 0 hours

Calculator

The Real Math

Your time has a cost. Let's be conservative: $50/hour.

❌ DIY First Year (3 screens)

Self-Service Path

Software $25/mo × 12$300
Hardware 3 × $50$150
Your time 20hr × $50$1,000
Total Year 1 $1,450

✓ Managed First Year (3 screens)

Full-Service Path

Service $35/mo × 12$420
HardwareIncluded
Your time0 hours
Total Year 1 $420

DIY costs 3x more when you count your time.

Managed services aren't "expensive." They're buying your time back.

Real-World Example

Fitness Network: 30 Clubs, 300+ Screens

A fitness chain across Eastern Europe and Monaco faced a classic scaling problem: 10-15 screens per club, 30 locations, and their previous solution made content delivery painfully slow.

After switching to managed services:

  • 24/7 support via group chat with dedicated managers
  • Hardware sourcing consultation
  • Custom networking solution when ISP issues caused outages

Result: They created a dedicated digital visual department. What started as a cost center became a profit center through advertising integrations.

Decision Guide

When DIY Makes Sense

If all four are true, Yodeck at $8/month is a good deal

01

Technical Capability

Someone on staff knows media players, display settings, network configs.

02

Small Scale

1-2 screens. Single location. Content changes rarely.

03

Flexible Timeline

No deadline pressure. Learning curve is acceptable.

04

Budget Constrained

Under $500/year total. Every dollar matters more than time.

Decision Guide

When Managed Makes Sense

Managed services exist because businesses value results over process

01

No IT Resources

No dedicated tech person. "Just make it work" is the mandate.

02

Multiple Locations

3+ sites. Need consistent experience everywhere.

03

Time is Money

Owner's time is better spent elsewhere. Downtime has real cost.

04

Outcome Over Process

Don't care how it works. Care that it works.

Due Diligence

5 Questions Before Choosing

1

What's actually included in the price?

Cheap becomes expensive when you add line items: hardware, installation, support, replacement.

2

Who's responsible for hardware?

Ask: "If the media player dies, what happens?" Good providers replace it. Bad ones blame the hardware.

3

What's the support SLA?

48-hour email support for a restaurant menu board = 48 hours of angry customers.

4

Is there a contract?

Month-to-month: flexibility. Annual: 10-20% discount. Multi-year: lock-in risk.

5

What's the exit strategy?

Vendors who make leaving hard are betting you'll stay out of friction, not satisfaction.

Framework

The Decision Framework

IF (tech-savvy staff exists)
   AND (screens < 3)
   AND (timeline flexible)
   AND (budget < $500/year)
THEN → DIY (Yodeck, OptiSigns)

ELSE IF (screens 3-10)
   AND (no IT resources)
   AND (want results)
THEN → Managed SMB (SeenLabs, CrownTV)

ELSE IF (screens > 10)
   AND (multi-location)
   AND (enterprise SLA required)
THEN → Enterprise (Spectrio, Raydiant)

Summary

Factor DIY Managed
Monthly cost $8-30 $30-200
Your time (Year 1) 15-30 hours 0 hours
True total cost Often higher Often lower
Best for Tech-savvy, small scale Time-constrained, multi-location
Support You Google it One phone call
Risk Your problem Their problem

Still Not Sure?

At SeenLabs, we've recommended DIY solutions when that was the right answer. We'd rather have you as a referral source than a mismatched customer.

Get a Free Consultation →

Written by Vahagn Ter-Sarkisyan, Founder & CEO of SeenLabs.

15+ years in IT, helping businesses choose the right digital signage approach since 2015.