TL;DR: Most digital menu boards underperform because operators optimize for hardware, not strategy. We built a free tool that scores your setup across 8 categories against 1,000+ QSR benchmarks. Takes 5 minutes. No signup.
Walk into any QSR. You'll see 4K screens. Commercial-grade hardware. But look at what's actually on them:
The hardware costs $2,000+ per screen. The content strategy behind it? Often zero.
The Digital Menu Board Auditor evaluates 8 categories:
| Category | Weight | What It Measures |
|---|---|---|
| Timing | 18% | Rotation speed vs. customer queue time |
| Layout | 20% | Static/dynamic balance, visual hierarchy |
| CMS | 12% | Dayparting, scheduling, zone control |
| Content | 12% | Image quality, freshness, animations |
| Readability | 12% | Font size, price visibility at 15ft |
| Hardware | 10% | Screen health, brightness, artifacts |
| Compliance | 10% | FDA calorie rules, allergen info, contrast |
| Integration | 6% | POS sync, inventory 86'd items, analytics |
Each score is compared against industry averages from 1,000+ QSR deployments.
If your average customer queue time is 120 seconds and your full menu rotation takes 180 seconds:
33% of customers never see your highest-margin items.
The tool calculates your "Wait-to-See Ratio" and flags content that rotates too fast (<15s) or too slow (>45s).
Human eyes scan screens in predictable F or Z patterns. If your combos are buried in the bottom-right corner, they don't exist.
Benchmark data shows optimal menus are:
The tool scores your static-to-motion ratio and flags visual clutter.
The tool runs entirely in your browser. No data leaves your machine until you choose to download the PDF.
Takes 5 minutes. 30+ questions. 8 categories. Benchmarked against real deployments.