TL;DR: Most digital menu boards underperform because operators optimize for hardware, not strategy. We built a free tool that scores your setup across 8 categories against 1,000+ QSR benchmarks. Takes 5 minutes. No signup.
The $2,000 Screen Running a Static JPEG
Walk into any QSR. You'll see 4K screens. Commercial-grade hardware. But look at what's actually on them:
- Static images that haven't changed in months
- Animations rotating so fast customers can't read prices
- "Lunch" menu still up at 4 PM
The hardware costs $2,000+ per screen. The content strategy behind it? Often zero.
What We Measure
The Digital Menu Board Auditor evaluates 8 categories:
| Category |
Weight |
What It Measures |
| Timing |
18% |
Rotation speed vs. customer queue time |
| Layout |
20% |
Static/dynamic balance, visual hierarchy |
| CMS |
12% |
Dayparting, scheduling, zone control |
| Content |
12% |
Image quality, freshness, animations |
| Readability |
12% |
Font size, price visibility at 15ft |
| Hardware |
10% |
Screen health, brightness, artifacts |
| Compliance |
10% |
FDA calorie rules, allergen info, contrast |
| Integration |
6% |
POS sync, inventory 86'd items, analytics |
Each score is compared against industry averages from 1,000+ QSR deployments.
The Math Behind Timing
If your average customer queue time is 120 seconds and your full menu rotation takes 180 seconds:
33% of customers never see your highest-margin items.
The tool calculates your "Wait-to-See Ratio" and flags content that rotates too fast (<15s) or too slow (>45s).
The Layout Problem
Human eyes scan screens in predictable F or Z patterns. If your combos are buried in the bottom-right corner, they don't exist.
Benchmark data shows optimal menus are:
- 60% static — core menu, prices, branding
- 40% dynamic — LTOs, promotions, upsells
The tool scores your static-to-motion ratio and flags visual clutter.
What You Get
- Overall Score — 0-100 with rating (Excellent/Good/Needs Work/Critical)
- Category Breakdown — Each of 8 categories scored and compared vs. benchmark
- Prioritized Actions — Quick wins, medium-term fixes, strategic upgrades
- PDF Report — With estimated ROI per fix and difficulty level
No Signup. No Paywall.
The tool runs entirely in your browser. No data leaves your machine until you choose to download the PDF.
Takes 5 minutes. 30+ questions. 8 categories. Benchmarked against real deployments.
Launch the Free Audit Tool →