The number of digital table tents a restaurant needs depends on three things: the seating layout, where power outlets are, and which sections bring in the most revenue per square foot. Buy too few units for the first phase, or put them in the wrong zones, and the pilot will not show a result.
Bar top is the highest-ROI placement. Guests sit for a long time and drink orders come continuously. The ratio for bar seating is 1 unit per 2 bar seats, so a 20-seat bar needs 10 units. This is where you start.
High tops and cocktail tables come next, because guests there order drinks and snacks on impulse. Deploy 1 unit per table.
For the main dining floor, if you have 40 tables, start with the 20 closest to the kitchen or bar pass, where servers pass most often and guests see the most food and drinks go by.
The host stand gets 1 unit. Guests wait here with nothing to do, and a screen can use that time for bar availability and cocktail specials.
Outdoor patio: The SeenLabs unit runs on DC 12V corded power (battery optional) with no weather rating. Skip patio deployment unless permanent covered power infrastructure exists.
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SeenLabs digital table tents with centralized cloud CMS push content to every screen simultaneously. The update time is 30 seconds, whether you manage 10 units or 50. No software fee is required to operate the units. The optional SeenLabs cloud software is $30 per device per month, or $20 per device from 10 devices, depending on the hardware type.
A unit without the optional battery requires a DC 12V outlet within reach, so power access is the biggest planning variable.
Bar top installations are the most straightforward: many bars already have power strips under the rail. Table installations need more planning: the retrofit cost per table depends on the electrical work, and concrete slab floors or older buildings cost more. Get an electrician's quote before you order.
| Phase | Scope | Units | Investment |
|---|---|---|---|
| Phase 1: Pilot | Bar & highest-turnover tables | 10 | $9,500 |
| Phase 2: Scale | Full dining floor | 20 | $19,000 |
| Phase 3: Complete | Additional bar seats, high tops, host stand | 5 | $4,750 |
Total for a fully deployed 40-table restaurant: 30-35 units, $28,500-$33,250 in hardware. The optional cloud software is $20 per device per month at this volume. The +18% AOV lift at a $40 average check and 100 covers a day is roughly $720 a day in incremental revenue.
Average order value by section is the primary metric. Compare the zone with units against the zone without. Item attach rate for promoted items shows whether the content works. Ask servers for feedback at day 30 to surface deployment issues. Uptime and support incidents give you a baseline for operational overhead.
Plan for 20 to 25 units for full coverage: bar top and high tops first, then the main dining floor in a second phase. Starting with 10 units gives you data before you commit to a full deployment.
Yes, each unit connects to your existing Wi-Fi network to receive content updates via the cloud CMS. Standard restaurant Wi-Fi with coverage at every table is enough.
For a 40-table restaurant: $28,500-$33,250 in hardware (30-35 units at $950 each without battery (battery optional)). No software fee is required to operate them. The optional SeenLabs cloud software is $30 per device per month, or $20 per device from 10 devices, depending on the hardware type. Spreading the purchase across three phases spreads the capital cost.
Yes. Order more units at $950 each without battery (battery optional). No software fee is required to operate them. The optional SeenLabs cloud software is $30 per device per month, or $20 per device from 10 devices, depending on the hardware type.
Units weigh 3.2kg and are designed to be repositioned. The main constraint is power: the new location needs a DC 12V outlet within reach. You reassign its content in the CMS dashboard.
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