Branch traffic is down 40% since 2019, but the branches that remain matter more than ever. Customers walk in for complex transactions—mortgages, business accounts, investment advice. These are your highest-value interactions. The problem: they're surrounded by outdated rate cards, compliance notices nobody reads, and screens playing cable news.
SeenLabs treats the branch as a single media network. One control panel updates rates across 50 locations in 30 seconds. Compliance disclosures rotate automatically with full audit logs. Cross-sell promotions run during peak hours. The result: branches become product awareness engines, not just transaction counters.

Why Banks Need Managed Screens
Most bank branches already have screens. The question is what they're doing:
- Rate tables that need manual updates whenever CD rates change
- Compliance notices (FDIC, NCUA, Equal Housing Lender) scattered across lobbies
- Cross-sell opportunity: 3-5 minutes of customer attention during every visit
- Queue management: customers staring at walls while waiting
When screens run as a managed network, rate changes propagate instantly. Compliance displays rotate at required intervals with proof for regulators. And every wait becomes a chance to explain why that customer needs a credit card, auto loan, or CD.
Key Placements and Use Cases
1. Lobby Displays
- Location: Main lobby, visible from entrance
- Objective: Increase product awareness during the 2-5 minute wait
- Content: Current rates (savings, CDs, mortgages), cross-sell campaigns, branch events
- Role: Attract → Explain (top of funnel)
2. Teller Line Queue
- Location: Behind teller stations
- Objective: Turn wait time into product education
- Content: "Did you know?" product spotlights, mobile banking features, credit card benefits
- Role: Explain → Close (conversion prompt)
3. ATM Vestibule
- Location: 24-hour ATM area
- Objective: Reach customers outside business hours
- Content: Mobile app download prompts, night deposit info, fraud prevention tips
- Role: Retain (existing customers)
4. Wealth Management Area
- Location: Private offices or waiting areas for investment clients
- Objective: Demonstrate market expertise
- Content: Market updates (S&P 500, bonds), investment product performance, retirement planning
- Role: Explain → Retain (high-value clients)
5. Drive-Through Lanes
- Location: Drive-through window area
- Objective: Promote products during transactions
- Content: 15-second video ads, credit card offers, mobile deposit reminders
- Role: Attract (capture attention during wait)
The SeenLabs Stack for Banks
SeenLabs operates as an integrator—not just a screen vendor or software license. For banks, this means:
- Endpoints: Commercial displays (55"-75"), video walls for flagship branches, outdoor-rated for drive-through
- CMS capabilities: Rate table automation, compliance scheduling, multi-branch control, emergency messaging
- Pre-built templates: FDIC, NCUA, Equal Housing Lender logo placements
- Security: Bank-grade encryption, no customer PII displayed
- Rollout: Pilot in one branch, then scale across the network
Ownership model: SeenLabs owns network behavior (uptime, updates, compliance rotation). Client owns content rules and rate data.
Implementation Frame: Pilot to Network
- Pilot scope: One branch, 4-6 screens, 30 days. Test rate updates, compliance rotation, cross-sell campaigns.
- Content kit: Rate table template, 3-4 product promotion templates, compliance graphics.
- Governance: Marketing controls promotions. Compliance team approves disclosure schedule. Branch managers cannot edit.
- Timeline: First 30 days = pilot. Days 31-90 = refine content, measure product application lift. Days 90+ = enterprise rollout.
- Measurement: Product application rates (credit cards, loans), customer satisfaction scores, compliance audit readiness.
FAQ
Can we reuse our existing branch TVs?
Yes, if they support HDMI input. SeenLabs provides a media player that plugs into existing displays. For high-traffic lobbies, we recommend commercial-grade screens rated for 16+ hour operation.
Who manages the content after launch?
Marketing controls promotions and campaigns from a central dashboard. Rate tables can sync with your core system or update manually. Compliance disclosures run on automated schedules.
What happens if the internet drops?
Media players cache content locally. If connection is lost, screens continue showing the last approved content. When connection returns, they sync automatically.
Is this compliant with banking regulations?
Yes. SeenLabs includes pre-built FDIC, NCUA, and Equal Housing Lender templates. Compliance notices can be scheduled to display at required intervals. Full audit logs are available for regulators.
How heavy is this for IT?
Light. Cloud-based—no on-premise servers. IT handles initial network access approval. After that, marketing manages everything from a web dashboard.
Ready to turn branch visits into product conversations?
SeenLabs assembles a pilot for 1 branch: screens, CMS, templates, and compliance setup. The first call's goal is to map placements and define your rate update workflow.
Book a Consultation