Digital Signage for Car Dealerships

Why Dealerships Need Managed Screens

A customer spends 2-3 hours at a dealership. That's time they're looking around, waiting, processing. What they see matters:

• Showroom: 50+ vehicles on the floor—screens can highlight specific models, specs, and promotions
• Service lounge: Customers wait 30-90 minutes—perfect for explaining tire packages, extended warranties, maintenance plans
• F&I office: Complex decisions about financing and protection products—visual explanations reduce confusion
• Exterior: Drive-by traffic sees "Deal of the Day" instead of static banners

When screens run as a network, content updates happen from one dashboard. New incentive from the manufacturer? Push it to all locations in 30 seconds. Sold out of a model? Remove it from the promotion loop.

Key Placements and Use Cases

1. Showroom Displays

• Location: Throughout showroom floor, near featured vehicles
• Objective: Showcase vehicle specs, features, and current promotions
• Content: Vehicle walkaround videos, feature highlights, customer testimonials, manufacturer incentives
• Role: Explain (mid-funnel education)

2. Service Lounge

• Location: Customer waiting area in service department
• Objective: Turn wait time into upsell opportunity
• Content: Maintenance videos, service package explanations, accessory promotions, local news/weather
• Role: Explain → Close (service upsells)

3. F&I Office

• Location: Finance and Insurance offices
• Objective: Simplify complex product decisions
• Content: Payment calculators, warranty comparison charts, protection package visuals
• Role: Close (final decision support)

4. Exterior / Lot Signage

• Location: Roadside or lot entrance
• Objective: Capture drive-by traffic attention
• Content: Deal of the Day, APR offers, trade-in promotions
• Role: Attract (top of funnel)

5. Parts Counter

• Location: Parts department counter or waiting area
• Objective: Cross-sell related products
• Content: Parts specials, installation videos, DIY tutorials, accessory bundles
• Role: Explain → Close (parts upsells)

The SeenLabs Stack for Dealerships

SeenLabs operates as an integrator. For automotive, this means:

• Endpoints: Indoor displays (55"-75"), outdoor-rated LED for lot signage, video walls for flagship showrooms
• CMS capabilities: Multi-location control, scheduled content (weekday vs. weekend), real-time updates, manufacturer content integration
• Templates: Vehicle feature layouts, financing calculators, service menu boards
• Integration: Can connect to DMS systems on a project basis for inventory-driven content
• Support: Remote monitoring, content updates, hardware replacement

Ownership model: SeenLabs owns network behavior (uptime, updates, troubleshooting). Client owns promotions and inventory decisions.

Implementation Frame: Pilot to Network

1. Pilot scope: One dealership, 6-10 screens across showroom, service lounge, and F&I. 30-day test.
2. Content kit: Vehicle feature templates (from manufacturer), service menu template, 3-4 promotion layouts.
3. Governance: Marketing controls promotions. Service department updates service specials. Sales managers cannot edit corporate content.
4. Timeline: First 30 days = pilot and baseline. Days 31-60 = measure service upsell rates, F&I product penetration. Days 60+ = rollout to additional locations.
5. Measurement: Accessory sales, service department revenue per RO, F&I product penetration, customer satisfaction scores.

FAQ