Digital Signage for Gyms & Fitness Centers

Why Gyms Need Managed Screens

A gym member visits 2-4 times per week. Each visit is 45-90 minutes of potential screen exposure. What they see affects motivation, class attendance, and renewal decisions:

• Motivation: Success stories and workout tips keep members engaged
• Class fill rates: Real-time availability prompts fill empty slots
• PT bookings: Visual promotions increase personal training sign-ups
• Reduced questions: Self-service info (hours, policies, amenities) saves staff time

When screens run as a managed network, content updates happen from one dashboard. Class canceled? Remove it from all displays instantly. New transformation challenge? Push it to every zone in seconds.

Key Placements and Use Cases

1. Entrance / Check-In Area

• Location: Behind front desk or near turnstiles
• Objective: Orient members and promote today's offerings
• Content: Today's class schedule, upcoming events, new member welcome messages
• Role: Attract (set expectations for the visit)

2. Cardio Zone

• Location: Above treadmills, ellipticals, bikes
• Objective: Keep members motivated during long sessions
• Content: Workout tips, member transformation stories, PT promotions
• Role: Explain → Retain (motivation + upsell)

3. Weight Room

• Location: Walls between equipment zones
• Objective: Educate on form and promote training services
• Content: Exercise tutorials, "muscle of the day", personal training packages
• Role: Explain (education + upsell prompt)

4. Group Fitness Studios

• Location: Outside or inside each studio
• Objective: Fill class slots and introduce instructors
• Content: Class schedule, instructor bios, live capacity ("Spin class 80% full")
• Role: Close (book the class)

5. Juice Bar / Café

• Location: Above or behind café counter
• Objective: Drive post-workout purchases
• Content: Shake menu with nutrition info, add-on prompts ("Add creatine for $2"), supplement specials
• Role: Close (point-of-sale upsell)

The SeenLabs Stack for Fitness

SeenLabs operates as an integrator. For fitness environments, this means:

• Endpoints: Commercial displays (43"-65") rated for extended operation, video walls for high-impact zones
• CMS capabilities: Multi-zone control (different content per area), real-time schedule sync, social media integration
• Templates: Class schedule layouts, workout tip templates, transformation story formats
• Integration: Can connect to Mindbody, Zen Planner, ClubReady for schedule data
• Support: Remote monitoring, content guidance, hardware replacement

Ownership model: SeenLabs owns network behavior (uptime, sync, troubleshooting). Client owns content decisions and promotion calendar.

Implementation Frame: Pilot to Network

1. Pilot scope: One location, 4-6 screens across entrance, cardio, and studios. 30-day test.
2. Content kit: Class schedule template, 3-4 motivational layouts, PT promotion template.
3. Governance: Marketing controls promotions. Front desk updates daily announcements. Instructors submit class changes.
4. Timeline: First 30 days = pilot. Days 31-60 = measure class attendance, PT booking lift. Days 60+ = expand to additional zones or locations.
5. Measurement: Class fill rates, PT booking conversion, member retention (30/60/90 day), front desk question reduction.

FAQ