Digital Signage for Salons & Spas

Why Salons Need Managed Screens

A salon client visits every 4-8 weeks. Each visit is 60-120 minutes of undivided attention. This is a rare opportunity:

• Retail education: Show product benefits while stylist uses them—clients see results firsthand
• Service add-ons: Explain treatments (keratin, deep conditioning) during downtime
• Wait time: Turn 15-minute waits into brand experience with before/after galleries
• Rebooking: Prompt next appointment before checkout

When screens run as a managed network, seasonal promotions roll out across all locations instantly. New product launch? Show tutorials at every styling station within minutes.

Key Placements and Use Cases

1. Reception / Waiting Area

• Location: Behind reception desk or in waiting lounge
• Objective: Set expectations and inspire
• Content: Service menu with pricing, before/after transformations, current promotions
• Role: Attract → Explain (pre-service education)

2. Styling Stations (Mirror-Mounted)

• Location: Small screens (15-21") at each styling position
• Objective: Drive retail and add-on sales during service
• Content: Product tutorials ("How to use this at home"), retail promotions, stylist credentials
• Role: Explain → Close (point-of-service upsell)

3. Processing / Shampoo Area

• Location: Shampoo bowls or color processing area
• Objective: Create relaxing, premium atmosphere
• Content: Calming nature videos, ingredient education, membership programs
• Role: Retain (elevate experience)

4. Nail Stations

• Location: At manicure/pedicure stations
• Objective: Promote upgrades and care instructions
• Content: Nail art inspiration gallery, add-on services ("Try gel for $10 more"), aftercare tips
• Role: Explain → Close (service upsell)

5. Checkout Area

• Location: Behind or beside checkout counter
• Objective: Last-chance retail and rebooking
• Content: Product showcase with pricing, loyalty program info, "Book your next appointment" prompt
• Role: Close → Retain (retail + rebooking)

The SeenLabs Stack for Salons

SeenLabs operates as an integrator. For beauty environments, this means:

• Endpoints: Reception displays (43"-55"), mirror-mounted tablets (15-21"), ambient screens for processing areas
• CMS capabilities: Multi-zone control, social media integration, scheduled promotions
• Templates: Service menu layouts, before/after galleries, retail product showcases
• Integration: Can connect to Vagaro, Booker, Schedulicity for appointment data
• Aesthetics: Content design that matches salon branding and atmosphere

Ownership model: SeenLabs owns network behavior (uptime, updates, support). Client owns content, pricing, and promotions.

Implementation Frame: Pilot to Network

1. Pilot scope: One location, 3-5 screens: reception, 2-3 styling stations, checkout. 30-day test.
2. Content kit: Service menu template, retail product gallery, 3-4 promotion layouts.
3. Governance: Owner/manager controls promotions. Stylists can submit before/after photos via mobile. No unauthorized edits.
4. Timeline: First 30 days = pilot. Days 31-60 = measure retail attachment rate and add-on conversions. Days 60+ = expand zones or locations.
5. Measurement: Retail sales per ticket, add-on service rate, rebooking percentage, client satisfaction.

FAQ