ADVERTISING & DOOH

Digital Signage for Advertising & DOOH

Out‑of‑home advertising is thriving because digital displays deliver impact where it matters. Digital screens capture attention: 83 % recall rate, 71 % of people say digital billboards stand out more than online ads  and 69 % act after seeing a street‑level ad. SeenLabs lets you schedule campaigns by location and time, personalise messages and track impressions.

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Why replace static posters with digital?

Digital displays attract 4× more views than printed signs and deliver 47.7 % brand awareness effectiveness. They’re agile: change creatives instantly without printing; run countdown timers; adjust pricing based on inventory or weather. LED advertising signs generate 1000 impressions for about $0.15, making DOOH one of the most cost‑effective media channels

1 - Displaying ads

Displaying Ads

Digital signage can be used to display ads in a visually appealing and attention-grabbing way. This can be particularly effective in high-traffic areas, such as shopping malls, airports, or public transportation hubs.

2 - Promotional displays

Targeting Specific Audiences

Digital signage can be used to target specific audiences based on location, demographics, or other factors. For example, you can use digital signage to display ads to specific age groups or genders in certain areas.

How does precision targeting work?

Segment audiences by geography, time of day and demographics. Show breakfast deals near cafés during the morning commute; switch to retail promos in the afternoon. Integrate sensors or mobile data to display context‑aware content. Programmatic DOOH enables real‑time bidding so campaigns run when footfall peaks.

3 - Measuring effectiveness

Measuring Effectiveness

Digital signage allows you to track the effectiveness of your ads through analytics and reporting tools. You can see how many people viewed your ad, how long they looked at it, and whether they took any action, such as visiting your website or making a purchase.

4 - Personalization

Personalization

Digital signage allows you to create personalized ads that can be tailored to the interests and preferences of your target audience. This can help increase the effectiveness of your ads and build customer loyalty.

Does digital signage deliver measurable uplift?

Yes. 68 % of shoppers say digital displays influence what they buy. Campaigns have produced sales  lifts of around 30% 
and 17 % increases in store foot traffic. DOOH drives online behaviour too: nearly 40% of consumers visited a website after seeing a digital ad.

Benefits of Using Digital Signage

Enhanced Visual Appeal

Increased reach

Digital signage can reach a large audience in a cost-effective way, as it can be displayed in high-traffic areas and accessed by a wide range of people.

Enhanced Visual Appeal

Enhanced visual Appeal

Digital signage allows you to create visually appealing and engaging ads that can capture the attention of your audience.

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Greater Flexibility

Digital signage allows you to make updates and changes to your ads in real-time, which can be particularly useful in fast-paced or dynamic environments where information can change quickly.

Cost-effectiveness

Cost-effectiveness

Digital signage can be a cost-effective solution for advertising, as it allows you to reach a large audience in a cost-effective way and track the success of your campaigns through analytics and reporting tools.

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2025 DOOH INTELLIGENCE REPORT

Digital Out-of-Home: The Fastest-Growing Ad Channel

Market data, brand case studies, and performance benchmarks from the world's top DOOH campaigns.

$20.4B

2024 Global Market

127%

Average ROI

47%

Unaided Recall

76%

Action Rate

1

Market Size & Growth Trajectory

The global DOOH market reached $20.4 billion in 2024 and is projected to grow to $39.1 billion by 2030 at a 10.7% CAGR. DOOH now represents 34% of total OOH ad spend, up 7.5% year-over-year. Programmatic DOOH is exploding at 31.5% CAGR.

Channel CPM Recall Action Rate
DOOH $6-8 47% 76%
Connected TV (CTV) $20-30 - -
TV (Traditional) Varies 22% -
Mobile ~$7 35% -

DOOH vs Super Bowl: For a $7M Super Bowl spot, DOOH delivers 7.5x greater reach and 10x better CPM value. (Source: OAAA)

2

2024 Campaign Case Studies

CASE STUDY: CLARITIN (MARCH-APRIL 2024)

Strategy: Two outdoor urban panel networks targeting high-traffic locations during allergy season.

Results: 33 million impressions, +11% purchase intent (adults 25-34), +16.7% brand favorability.

CASE STUDY: FIJI AIRWAYS (GLOBAL 2024)

Strategy: Programmatic DOOH across outdoor and elevator networks globally including China.

Results: 79M global impressions (40% above target), 77% brand recall, 77% increased flight intention, 300% reduction in cost per acquisition through retargeting.

CASE STUDY: STELLA CIDRE (WEATHER-TRIGGERED)

Strategy: Dynamic weather-triggered billboards near pubs/retail. Ads only activated when temperature rose above average.

Results: +65% YoY sales, 50% reduction in wasted impressions.

3

Top DOOH Advertisers 2024 (OAAA MegaBrands)

1

Apple

2

McDonald's

3

Amazon

4

Coca-Cola

5

Verizon

13 brands doubled their OOH investment in 2024: Stripe, Nike, Honda, Hotels.com, Meta, VRBO, Old Navy, Carnival, Turo, 7-Eleven, QuikTrip, Molson Coors, Total Wine. 60% of top 100 advertisers increased spending YoY.

4

2025 Industry Innovations

AI Dynamic Creative

80%+ of marketers use AI. Dynamic creatives deliver 38% more impact than static. AI enables hundreds of variations for different audiences and times.

Retail Media Networks

200+ RMNs operating. Tesco/Walmart screens drive 7% sales lift. 60% of shoppers buy products promoted on in-store digital formats.

IAB Measurement Standard

July 2025: First global DOOH measurement guide. Standardized impressions, audience metrics via sensors/mobile, and synthetic control attribution.

Sustainability Leader

DOOH is 20x more carbon efficient than programmatic display (0.041g vs 0.84g CO2e per impression). UK OOH: <3.5% of ad industry carbon footprint.

Sources: Grand View Research, Statista, OAAA, IAB, Stack Adapt, Screenverse Media, MediaPost (2024-2025)

FAQ Section

How do we measure performance?

Use SeenLabs analytics to track impressions, dwell time and QR/NFC scans. Integrate with POS or web analytics to correlate exposure and sales.

Can we embed interactivity?

Yes. Add QR codes, NFC or touch interactions for lead capture and on‑screen purchases.

Which media formats are supported?

Upload video, HTML5, motion graphics or static images. The platform auto‑optimises playback across LCD, LED and kiosk screens.

How do we buy media across multiple venues?

Work with our network of DOOH partners or manage your own inventory. Scheduling, billing and reporting are unified.