Digital Signage for Hotels & Resorts

Lobby directories, event schedules, and guest communication — managed centrally, updated instantly.

Why Hotels Need Digital Signage

Modern guests expect instant information. Digital signage bridges the gap between your staff and your guests' needs.

Guest Self-Service

Automate answers for directories, maps, and event locations so guests don't have to wait in line at the front desk.

Event Flexibility

Conference room assignments and wedding details change hourly. Digital reader boards update instantly.

Revenue from F&B

Drive traffic to your on-site restaurants, bars, and spas with mouth-watering visuals in high-traffic corridors.

Brand Experience

First impressions count. A sleek digital directory in the lobby sets a tone of modern efficiency and luxury.

💎

The Digital Concierge

It sells 24/7. While your staff sleeps, our "Digital Concierge" screens promote late-night room service, spa appointments for the morning, and amenity rentals—constantly driving ancillary revenue.

Critical Touchpoints

1

Lobby / Reception

Purpose: Welcome guests, provide wayfinding, and show daily event highlights.

Hardware: Large Professional Display (55"+) or Video Wall

Content: Property map, restaurant hours, weather, welcome messages.

2

Conference / Event Areas

Purpose: Guide attendees to the right rooms and display schedule changes.

Hardware: Small displays outside each meeting room

Content: Event name, organizer logo, \"In Session\" status, time.

3

Elevator Banks / Corridors

Purpose: Promote amenities and F&B to guests while they wait.

Hardware: Portrait displays (space-efficient)

Content: Restaurant specials, spa availability, pool hours.

4

Restaurant & Bar

Purpose: Showcase menus, specials, and manage wait expectations.

Hardware: Digital menu boards or Table-Tents

Content: Happy hour deals, reservation prompts, seasonal dishes.

5

Fitness Center / Pool

Purpose: Inform guests about facility rules, classes, and services.

Hardware: Professional Display

Content: Gym hours, yoga class schedule, towel service info.

6

Back of House (Staff)

Purpose: Internal communication for effective operations.

Hardware: Standard professional display

Content: VIP arrivals list, occupancy rates, safety reminders.

Recommended Hardware

Hardware that matches the elegance of your property and the durability required for 24/7 hospitality.

Professional Digital Signage

Professional Display (55"+)

Best for Lobbies & Events. High-impact screens for digital directories and event signage. Slim bezels for a premium look.

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Digital Table Tent

Digital Table-Tent

Best for Check-in Desks & Bars. Promote room upgrades during check-in or happy hour specials at the bar.

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Content Strategy

Guest-Facing Rhythm

Time/Location Content Focus
Morning Lobby Breakfast hours, weather forecast, checkout reminders
Afternoon Lunch specials, spa availability, local attractions
Evening Dinner reservations, bar promotions, nightlife info
Conference Area Real-time session schedules, wayfinding arrows
Late Night Room service menu, next-day checkout info

Event-Driven Strategies

  • Weddings: Personalized welcome messages, timeline of events, photo slideshows of the couple.
  • Conferences: Automated session schedules, speaker bios, sponsor logo loops.
  • Corporate Groups: Custom branded welcomes ("Welcome GE Team"), agenda integration.

System Integrations

Connect your existing hospitality systems for seamless automation.

  • PMS Integration: Display VIP welcome messages based on arrivals.
  • Event Management: Auto-sync conference boards with your booking system.
  • F&B Systems: Show real-time restaurant availability or wait times.
  • Concierge Services: Display local attractions and transportation updates.

* Integration compatibility is assessed during your consultation.

Hotel Groups & Chains

Maintain brand standards while allowing for local flexibility.

Brand Consistency

Lock down fonts, colors, and logos globally so every property looks on-brand.

Local Flexibility

Allow local GMs to update daily specials and welcome messages for their specific guests.

Central Analytics

Track screen uptime and content performance across your entire portfolio.

Common Concerns

"Our events change last minute."

This is the perfect use case. Update the event board from your phone or computer, and every screen refreshes instantly. No more printed signs.

"Different departments manage different content."

We use role-based access. Your F&B team can only update restaurant screens, while the Events team handles conference displays.

"We need it to match our interior design."

Our hardware partners offer various bezel finishes, and we can design custom content templates that match your property's precise aesthetic.

ROI for Hotels

What to Track

20% Growth
In Amenity Bookings
55% Prefer
Self-Service Options
35% Higher
Guest Satisfaction Scores

Ready to Elevate Your Guest Experience?

Get a signage plan tailored to your property — from boutique hotels to large resorts.

2025 HOSPITALITY INTELLIGENCE

Hotel Digital Signage: Guest Experience & Revenue Data

Verified ROI from Marriott, Hilton, and boutique hotels. Self-service adoption trends and upselling performance metrics.

70%

Prefer Self Check-In

3x

More Kiosk Upsells

+72%

Kiosk Adoption YoY

80%

Faster Check-In

1

Market Growth & Guest Preferences

The hospitality digital signage market reached $2.48 billion in 2024 and is projected to grow to $4.09 billion by 2032 at a 6.5% CAGR. Self-service check-in kiosks are experiencing explosive 12.1% CAGR growth.

Guest Segment Self-Service Preference Key Driver
All US Travelers 70% Skip front desk lines
Gen Z Travelers 82% Digital-first experience
US Hotel Reservations via Kiosk 30% vs 20% global average
2

Verified Hotel Case Studies

CASE STUDY: 120-ROOM BOUTIQUE HOTEL (CHICAGO)

Investment: $35,000 (displays, media players, software, installation)

6-Month Results:

  • -32% front desk questions
  • +18% restaurant revenue
  • $8,000 annual printing savings
  • $12,000 year 1 local advertising revenue
  • Guest satisfaction: 4.3 → 4.7

ROI Timeline: 20 months

CASE STUDY: 500-ROOM RESORT (FLORIDA)

Investment: $180,000 (80 displays across multiple buildings)

1-Year Results: +23% conference business, +31% spa bookings, -1 front desk position (efficiency gain), +41% guest satisfaction for navigation.

CASE STUDY: AIRPORT HOTEL (CHICAGO) - RUSH HOUR FIX

Problem: 20-minute check-in lines, constant guest complaints

Solution: 8 self-service kiosks with facial recognition. Result: 90% fewer guests in line during rush times.

3

Major Chain Performance Data

Marriott International

  • 70% of guests unlock rooms via mobile
  • 70% reduction in lobby wait times
  • $1B-$1.2B tech investment (2024)
  • Testing AI concierge with multi-language support

Hilton Hotels

  • 3,500+ smart rooms deployed
  • 12M taps/month on in-room controls
  • +8 points in guest satisfaction
  • -25% energy use per smart room
  • 973 hotels added in 2024 (record year)
4

Upselling Revenue & Operational ROI

Metric Kiosk vs Front Desk Impact
Upsell Purchase Rate 3x more likely Via kiosk vs front desk
Upsell Revenue per Check-In +70% Via kiosk vs front desk
Room Upgrade Sales +20-30% Through self-check-in
Check-In Speed 80% faster With self-service kiosks
Front Desk Staffing Up to -50% Potential reduction

Labor shortage context: 78% hotel staff turnover in 2024 (AHLA). Kiosks directly address the hospitality labor crisis while maintaining guest satisfaction.

Personalization ROI: 61% of guests willing to spend more for personalized treatment. 89% of Gen Z cite personalized amenities as reason to return. Deloitte reports 15% more revenue from personalized experiences.

Sources: Congruence Market Insights, Mews Research, Stayntouch, Marriott Investor Relations, Hilton Reports, Deloitte Hospitality Study (2024-2025)

FAQ Section

Can signage integrate with PMS and POS systems?

Yes. Pull room status, guest profiles and sales data to personalise offers.

What about multilingual support?

Provide content in multiple languages based on guest profiles or time of day.

Do screens match hotel décor?

We offer slim, bezel‑less displays and custom enclosures that blend with your interior design.

How do we manage content across multiple properties?

Group screens by property or region; assign permissions to corporate and on‑site teams. Remote monitoring and diagnostics ensure high uptime.