HOTELS & HOSPITALITY

Digital Signage for Hotels & Hospitality

Hotels compete on guest experience and operational efficiency. Digital signage modernises lobbies, elevators, guest rooms and conference areas. 70% of hotel guests find digital signage engaging, and 55% of travellers prefer hotels with self‑service kiosks. Properties using digital promotions see 20% more bookings and 25% higher guest engagement.

Request Demo

How does signage enhance guest services?

Lobby screens show welcome messages, weather, flight information and local attractions. Digital concierge boards promote restaurant specials, spa appointments and loyalty programmes. In‑room screens or table‑tents provide personalised recommendations and upsell packages. Guests value self‑service: 55% of travellers are more likely to choose hotels offering self check‑in kiosks.

1 - Room information and availability

How does signage support room booking and information?

Digital signage can be used to display information about rooms, such as room rates, availability, and amenities. This can help guests easily find the information they need and book a room.

2 - Hotel services and amenities

Hotel Services & Amenities

Digital signage can be used to promote the services and amenities offered by the hotel, such as restaurants, fitness centers, and spa services.

How can hotels streamline operations?

Self‑check‑in kiosks reduce queues and free staff for personalised service. Digital displays show room availability and meeting schedules. Hotels deploying signage report 15% improvements in check‑in efficiency and improved feedback loops. A central CMS pushes campaigns across multiple properties while local managers update menus or event schedules.

3 - Guest assistance

Guest Assistance

Digital signage can be used to provide assistance to guests, such as displaying maps and directions to different areas of the hotel or providing information about policies and procedures.

4 - Branding and marketing

Branding & Marketing

Digital signage can be used to promote the brand and unique identity of the hotel, which can help build customer loyalty and attract new guests.

How does signage drive revenue?

Screens promote room upgrades, spa treatments, late checkout and other high‑margin services. Use dynamic pricing to adjust offers based on occupancy or time of day. Studies show digital signage increases upselling by 20 % and guest engagement by 25%. Outdoor LED panels on facades attract passers‑by and advertise seasonal packages.

Benefits of Using Digital Signage

Improved guest experience

Improved Guests Experience

Digital signage can help improve the overall guest experience by providing important information and assistance in an easy-to-access format.

Increased Efficiency

Increased Efficiency

Digital signage can help streamline processes and reduce the time

Enhanced Branding & Marketing

Enhanced Branding & Marketing

Digital signage can be used to promote the brand and unique identity of the hotel, which can help build customer loyalty and attract new guests.

TABLE-TENT

Interactive Digital Table-tent

Discover the innovative Digital Table-tent by SeenLabs, a perfect interactive solution for menus, services, and advertising on tabletops.

Explore Table-tech
ACTION TODAY

Your Idea, Our Expertise: Collaborate Now
Next action

2025 HOSPITALITY INTELLIGENCE

Hotel Digital Signage: Guest Experience & Revenue Data

Verified ROI from Marriott, Hilton, and boutique hotels. Self-service adoption trends and upselling performance metrics.

70%

Prefer Self Check-In

3x

More Kiosk Upsells

+72%

Kiosk Adoption YoY

80%

Faster Check-In

1

Market Growth & Guest Preferences

The hospitality digital signage market reached $2.48 billion in 2024 and is projected to grow to $4.09 billion by 2032 at a 6.5% CAGR. Self-service check-in kiosks are experiencing explosive 12.1% CAGR growth.

Guest Segment Self-Service Preference Key Driver
All US Travelers 70% Skip front desk lines
Gen Z Travelers 82% Digital-first experience
US Hotel Reservations via Kiosk 30% vs 20% global average
2

Verified Hotel Case Studies

CASE STUDY: 120-ROOM BOUTIQUE HOTEL (CHICAGO)

Investment: $35,000 (displays, media players, software, installation)

6-Month Results:

  • -32% front desk questions
  • +18% restaurant revenue
  • $8,000 annual printing savings
  • $12,000 year 1 local advertising revenue
  • Guest satisfaction: 4.3 → 4.7

ROI Timeline: 20 months

CASE STUDY: 500-ROOM RESORT (FLORIDA)

Investment: $180,000 (80 displays across multiple buildings)

1-Year Results: +23% conference business, +31% spa bookings, -1 front desk position (efficiency gain), +41% guest satisfaction for navigation.

CASE STUDY: AIRPORT HOTEL (CHICAGO) - RUSH HOUR FIX

Problem: 20-minute check-in lines, constant guest complaints

Solution: 8 self-service kiosks with facial recognition. Result: 90% fewer guests in line during rush times.

3

Major Chain Performance Data

Marriott International

  • 70% of guests unlock rooms via mobile
  • 70% reduction in lobby wait times
  • $1B-$1.2B tech investment (2024)
  • Testing AI concierge with multi-language support

Hilton Hotels

  • 3,500+ smart rooms deployed
  • 12M taps/month on in-room controls
  • +8 points in guest satisfaction
  • -25% energy use per smart room
  • 973 hotels added in 2024 (record year)
4

Upselling Revenue & Operational ROI

Metric Kiosk vs Front Desk Impact
Upsell Purchase Rate 3x more likely Via kiosk vs front desk
Upsell Revenue per Check-In +70% Via kiosk vs front desk
Room Upgrade Sales +20-30% Through self-check-in
Check-In Speed 80% faster With self-service kiosks
Front Desk Staffing Up to -50% Potential reduction

Labor shortage context: 78% hotel staff turnover in 2024 (AHLA). Kiosks directly address the hospitality labor crisis while maintaining guest satisfaction.

Personalization ROI: 61% of guests willing to spend more for personalized treatment. 89% of Gen Z cite personalized amenities as reason to return. Deloitte reports 15% more revenue from personalized experiences.

Sources: Congruence Market Insights, Mews Research, Stayntouch, Marriott Investor Relations, Hilton Reports, Deloitte Hospitality Study (2024-2025)

FAQ Section

Can signage integrate with PMS and POS systems?

Yes. Pull room status, guest profiles and sales data to personalise offers.

What about multilingual support?

Provide content in multiple languages based on guest profiles or time of day.

Do screens match hotel décor?

We offer slim, bezel‑less displays and custom enclosures that blend with your interior design.

How do we manage content across multiple properties?

Group screens by property or region; assign permissions to corporate and on‑site teams. Remote monitoring and diagnostics ensure high uptime.