Digital Signage for Hotels & Resorts
Lobby directories, event schedules, and guest communication — managed centrally, updated instantly.
Why Hotels Need Digital Signage
Modern guests expect instant information. Digital signage bridges the gap between your staff and your guests' needs.
Guest Self-Service
Automate answers for directories, maps, and event locations so guests don't have to wait in line at the front desk.
Event Flexibility
Conference room assignments and wedding details change hourly. Digital reader boards update instantly.
Revenue from F&B
Drive traffic to your on-site restaurants, bars, and spas with mouth-watering visuals in high-traffic corridors.
Brand Experience
First impressions count. A sleek digital directory in the lobby sets a tone of modern efficiency and luxury.
The Digital Concierge
It sells 24/7. While your staff sleeps, our "Digital Concierge" screens promote late-night room service, spa appointments for the morning, and amenity rentals—constantly driving ancillary revenue.
Critical Touchpoints
Lobby / Reception
Purpose: Welcome guests, provide wayfinding, and show daily event highlights.
Hardware: Large Professional Display (55"+) or Video Wall
Content: Property map, restaurant hours, weather, welcome messages.
Conference / Event Areas
Purpose: Guide attendees to the right rooms and display schedule changes.
Hardware: Small displays outside each meeting room
Content: Event name, organizer logo, \"In Session\" status, time.
Elevator Banks / Corridors
Purpose: Promote amenities and F&B to guests while they wait.
Hardware: Portrait displays (space-efficient)
Content: Restaurant specials, spa availability, pool hours.
Restaurant & Bar
Purpose: Showcase menus, specials, and manage wait expectations.
Hardware: Digital menu boards or Table-Tents
Content: Happy hour deals, reservation prompts, seasonal dishes.
Fitness Center / Pool
Purpose: Inform guests about facility rules, classes, and services.
Hardware: Professional Display
Content: Gym hours, yoga class schedule, towel service info.
Back of House (Staff)
Purpose: Internal communication for effective operations.
Hardware: Standard professional display
Content: VIP arrivals list, occupancy rates, safety reminders.
Recommended Hardware
Hardware that matches the elegance of your property and the durability required for 24/7 hospitality.

Professional Display (55"+)
Best for Lobbies & Events. High-impact screens for digital directories and event signage. Slim bezels for a premium look.
View products →
Digital Table-Tent
Best for Check-in Desks & Bars. Promote room upgrades during check-in or happy hour specials at the bar.
View products →Content Strategy
Guest-Facing Rhythm
| Time/Location | Content Focus |
|---|---|
| Morning Lobby | Breakfast hours, weather forecast, checkout reminders |
| Afternoon | Lunch specials, spa availability, local attractions |
| Evening | Dinner reservations, bar promotions, nightlife info |
| Conference Area | Real-time session schedules, wayfinding arrows |
| Late Night | Room service menu, next-day checkout info |
Event-Driven Strategies
- Weddings: Personalized welcome messages, timeline of events, photo slideshows of the couple.
- Conferences: Automated session schedules, speaker bios, sponsor logo loops.
- Corporate Groups: Custom branded welcomes ("Welcome GE Team"), agenda integration.
System Integrations
Connect your existing hospitality systems for seamless automation.
- • PMS Integration: Display VIP welcome messages based on arrivals.
- • Event Management: Auto-sync conference boards with your booking system.
- • F&B Systems: Show real-time restaurant availability or wait times.
- • Concierge Services: Display local attractions and transportation updates.
* Integration compatibility is assessed during your consultation.
Hotel Groups & Chains
Maintain brand standards while allowing for local flexibility.
Brand Consistency
Lock down fonts, colors, and logos globally so every property looks on-brand.
Local Flexibility
Allow local GMs to update daily specials and welcome messages for their specific guests.
Central Analytics
Track screen uptime and content performance across your entire portfolio.
Common Concerns
"Our events change last minute."
This is the perfect use case. Update the event board from your phone or computer, and every screen refreshes instantly. No more printed signs.
"Different departments manage different content."
We use role-based access. Your F&B team can only update restaurant screens, while the Events team handles conference displays.
"We need it to match our interior design."
Our hardware partners offer various bezel finishes, and we can design custom content templates that match your property's precise aesthetic.
ROI for Hotels
What to Track
Ready to Elevate Your Guest Experience?
Get a signage plan tailored to your property — from boutique hotels to large resorts.
2025 HOSPITALITY INTELLIGENCE
Hotel Digital Signage: Guest Experience & Revenue Data
Verified ROI from Marriott, Hilton, and boutique hotels. Self-service adoption trends and upselling performance metrics.
70%
Prefer Self Check-In
3x
More Kiosk Upsells
+72%
Kiosk Adoption YoY
80%
Faster Check-In
Market Growth & Guest Preferences
The hospitality digital signage market reached $2.48 billion in 2024 and is projected to grow to $4.09 billion by 2032 at a 6.5% CAGR. Self-service check-in kiosks are experiencing explosive 12.1% CAGR growth.
| Guest Segment | Self-Service Preference | Key Driver |
|---|---|---|
| All US Travelers | 70% | Skip front desk lines |
| Gen Z Travelers | 82% | Digital-first experience |
| US Hotel Reservations via Kiosk | 30% | vs 20% global average |
Verified Hotel Case Studies
CASE STUDY: 120-ROOM BOUTIQUE HOTEL (CHICAGO)
Investment: $35,000 (displays, media players, software, installation)
6-Month Results:
- -32% front desk questions
- +18% restaurant revenue
- $8,000 annual printing savings
- $12,000 year 1 local advertising revenue
- Guest satisfaction: 4.3 → 4.7
ROI Timeline: 20 months
CASE STUDY: 500-ROOM RESORT (FLORIDA)
Investment: $180,000 (80 displays across multiple buildings)
1-Year Results: +23% conference business, +31% spa bookings, -1 front desk position (efficiency gain), +41% guest satisfaction for navigation.
CASE STUDY: AIRPORT HOTEL (CHICAGO) - RUSH HOUR FIX
Problem: 20-minute check-in lines, constant guest complaints
Solution: 8 self-service kiosks with facial recognition. Result: 90% fewer guests in line during rush times.
Major Chain Performance Data
Marriott International
- 70% of guests unlock rooms via mobile
- 70% reduction in lobby wait times
- $1B-$1.2B tech investment (2024)
- Testing AI concierge with multi-language support
Hilton Hotels
- 3,500+ smart rooms deployed
- 12M taps/month on in-room controls
- +8 points in guest satisfaction
- -25% energy use per smart room
- 973 hotels added in 2024 (record year)
Upselling Revenue & Operational ROI
| Metric | Kiosk vs Front Desk | Impact |
|---|---|---|
| Upsell Purchase Rate | 3x more likely | Via kiosk vs front desk |
| Upsell Revenue per Check-In | +70% | Via kiosk vs front desk |
| Room Upgrade Sales | +20-30% | Through self-check-in |
| Check-In Speed | 80% faster | With self-service kiosks |
| Front Desk Staffing | Up to -50% | Potential reduction |
Labor shortage context: 78% hotel staff turnover in 2024 (AHLA). Kiosks directly address the hospitality labor crisis while maintaining guest satisfaction.
Personalization ROI: 61% of guests willing to spend more for personalized treatment. 89% of Gen Z cite personalized amenities as reason to return. Deloitte reports 15% more revenue from personalized experiences.
Sources: Congruence Market Insights, Mews Research, Stayntouch, Marriott Investor Relations, Hilton Reports, Deloitte Hospitality Study (2024-2025)
FAQ Section
Can signage integrate with PMS and POS systems?
Yes. Pull room status, guest profiles and sales data to personalise offers.
What about multilingual support?
Provide content in multiple languages based on guest profiles or time of day.
Do screens match hotel décor?
We offer slim, bezel‑less displays and custom enclosures that blend with your interior design.
How do we manage content across multiple properties?
Group screens by property or region; assign permissions to corporate and on‑site teams. Remote monitoring and diagnostics ensure high uptime.