EVENTS & TRADESHOWS

Digital Signage for Events & Tradeshows

Conferences, expos and festivals rely on clear information and sponsorship revenue. Digital
signage delivers schedules, wayfinding and live updates while monetising sponsorships. Event technology can increase attendance by 20%, boost productivity by 27% and reduce costs by 20–30%. Digital media in public venues reaches 70% of Americans and enjoys an 83% recall rate.

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How does signage improve attendee experience?

Interactive displays provide agendas, speaker bios and session locations. Wayfinding screens reduce congestion and lateness. Live social walls display attendee posts and polls, fostering community. Screens at registration and concessions shrink perceived wait times and streamline queues.

1 - Event information

Event Information

Digital signage can be used to display event information, such as schedules, maps, and directions, to help attendees navigate the event and find the information they need.

2 - Speaker bios and schedules

Speaker Bios & Schedules

Digital signage can be used to display speaker bios and schedules, which can help attendees learn more about the speakers and plan their attendance.

How do sponsors benefit?

Digital screens offer high‑impact placements at entrances, stages and lounges. Sponsors can rotate multiple messages throughout the day. Surveys show 71% of people find digital signage more attention‑grabbing than online ads, and 69% take action after seeing a digital display. Real‑time reporting proves ROI and justifies premium sponsorship packages.

3 - Sponsorship and partnership promotion

Sponsorship & Partnership Promotion

Digital signage can be used to promote sponsors and partners, which can help generate revenue for the event and provide added value to attendees.

4 - Interactive elements

Interactive Elements

Digital signage can be used to create interactive elements, such as touchscreens or QR codes, which can enhance the overall event experience and engage attendees.

Which screens should we use?

Deploy LED walls for plenary sessions, freestanding kiosks for schedules, and table‑tents or tablets for exhibitor booths. Add touchscreens with QR codes for lead capture or surveys. Use weatherproof displays for outdoor festivals.

Benefits of Using Digital Signage

Improved Navigation & Organization

Improved Navigation & Organization

Digital signage can help attendees easily find the information they need and navigate the event, which can improve the overall event experience.

Enhanced Promotion & Marketing

Enhanced Promotion & Marketing

Digital signage can be used to promote sponsors and partners, as well as the event itself, which can help increase attendance and generate revenue.

Increased Engagement

Increased Engagement

Digital signage can help engage attendees through interactive elements and provide a more immersive event experience.

Cost-effectiveness

Cost-effectiveness

Digital signage can be a cost-effective solution for displaying information and promoting sponsors and partners, as it can be updated easily and does not require the production and distribution of physical materials.

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FAQ Section

How do we update content mid‑event?

A central CMS lets organisers push last‑minute changes to all screens instantly.

Can we sell ad space?

Yes. Set up sponsorship tiers and sell timed ad slots. Provide advertisers with exposure data.

Do you integrate with ticketing systems?

Display QR codes and link screens to registration databases for streamlined check‑in.

Can we support hybrid events?

Use screens to direct in‑person attendees and simultaneously stream sessions to virtual platforms.