Why Retail Needs Digital Signage
In a world of noise, static signage is invisible. Digital signage captures attention and drives action at the point of decision.
Attention Capture
Motion attracts the eye. Video content and dynamic animations stop shoppers who would walk right past a printed poster.
Real-Time Promotions
Launch flash sales, clear excess inventory, or update pricing instantly across all store locations.
Better Wayfinding
In large stores, guide customers effortlessly to departments, fitting rooms, and checkout areas to reduce frustration.
Impulse Triggers
19% of viewers make unplanned purchases after seeing digital content. Use screens to suggest "complete the look" items.
The Infinite Stockroom
Don't lose a sale just because a size is out of stock. Our "Endless Aisle" integration lets customers order out-of-stock items directly from screens for home delivery.
Critical Touchpoints
Window / Storefront
Purpose: Stop foot traffic and pull shoppers into the store.
Hardware: Dual-sided window display (outward facing high brightness)
Content: Hero products, massive sale announcements, brand videos
Store Entrance
Purpose: Welcome customers, orient them, and highlight key promotions immediately.
Hardware: Professional display (43-55")
Content: "Deal of the Day", store map, new arrival highlights
Department / Aisle Ends
Purpose: Cross-selling and highlighting category-specific promotions.
Hardware: Professional display (portrait or landscape)
Content: Category specials, "Buy This With That" suggestions
Checkout / POS Area
Purpose: Last-minute upsells, loyalty program signup, and wait time reduction.
Hardware: Digital table-tent or small display
Content: Impulse items, loyalty benefits, upcoming sales events
Fitting Rooms
Purpose: Assist customers with sizing and suggest accessories.
Hardware: Small display or interactive touchscreen
Content: "Need another size?", accessory matching, assistance request
Recommended Hardware
Retail environments vary from bright storefronts to cozy interiors. Choose the right screen for the location.
Dual-Sided Window Display
Best for Storefronts. Handles direct sunlight without going dark. Dual sides mean you message to the street and the store simultaneously.
View products →
Professional Display (43-55")
Best for Entrances & Aisles. High-impacting visuals, slim bezel, and reliable 16/7 or 24/7 runtimes.
View products →
Digital Table-Tent
Best for Checkout Counters. Compact footprint that sits right at the point of sale to trigger impulse buys.
View products →
Interactive Kiosk
Best for Fittings & Wayfinding. Allow customers to browse inventory, request sizes, or find their way around.
View products →Content Strategy
Retail is about rhythm. Match your content to the flow of the shopping day.
| Trigger/Time | Content Focus |
|---|---|
| Store Open | Welcome messaging, "Today's Highlights", general brand awareness |
| Peak Hours | Fast-moving content, high-impact promotions, queue management |
| Slow Periods | In-depth brand storytelling, lifestyle videos, product education |
| Sale Events | Countdown timers, deep discount highlights, urgency messaging |
| Seasonal | Holiday themes, seasonal product collections, gift guides |
| Clearance | "Last Chance" messaging, specific markdown items |
Recommended Update Frequency
- Window Displays: Weekly, or aligned with major campaigns. Keep it fresh to catch repeat foot traffic.
- In-Store Screens: Daily deals (automated), weekly rotation of featured categories.
- Checkout: Monthly refresh of impulse items and loyalty benefits.
Multi-Store Management
For retail chains and franchises, consistency is key. Our platform unifies your network.
Centralized Control Features
"One CMS dashboard for all locations."
Common Retail Challenges
"We already have printed posters."
Posters can't change for a 2-hour flash sale. Digital allows you to react in real-time to inventory levels and traffic patterns.
"Our staff is busy, no time for content."
You can schedule content weeks or months in advance. Alternatively, use our managed content services to keep screens fresh without lifting a finger.
"ROI is hard to measure."
It doesn't have to be. Track sales lift for specific products featured on screens vs. weeks without digital promotion.
ROI for Retail
What to Track
Ready to Transform Your Store Experience?
Get a deployment plan for your retail space — from single store boutiques to national chains.