RETAIL

Digital Signage for Retail

Physical retail is evolving into a media channel. Digital displays influence buying decisions, increase foot traffic and improve brand perception. 94% of retailers have adopted digital signage. Stores using screens report sales lifts around 30%, 17% more foot traffic and 68% of shoppers more likely to buy what they see .

Request Demo

How does signage drive sales?

Screens catch the eye: digital advertising has an 83% recall rate and triggers impulse buys—19% of viewers purchase items not on their list. Use screens to launch new products, announce flash sales or  display cross‑category bundles. Interactive kiosks can show extended inventory and allow ordering of out‑of‑stock items.

1 - Product displays

Product Displays

Digital signage can be used to display products in a visually appealing and attention-grabbing way, which can help drive sales and increase customer interest.

2 - Promotional displays

Promotional Displays

Digital signage can be used to promote discounts, sales, and other promotional offers to customers, which can help drive traffic and increase sales.

How does signage enhance brand experience?

Video walls and window displays draw passers‑by into the store. Digital signage communicates brand stories, seasonal campaigns and user‑generated content. 40% of retailers consider digital signage essential for customer experience. 81% of Gen‑Z shoppers prefer to visit brick‑and‑mortar stores that offer digital experiences

3 - Customer assistance

Customer Assistance

Digital signage can be used to provide assistance to customers, such as displaying store maps or product information, which can help improve the overall shopping experience.

4 - Branding and marketing

Branding & Marketing

Digital signage can be used to promote the brand and unique identity of a retail store, which can help build customer loyalty and attract new customers.

How do we quantify impact?

Tie screen exposure to POS data to measure lift. Use heatmapping or Wi‑Fi analytics to track dwell time and path patterns near displays. Retailers deploying digital signage report sales increases of 29.5% and  55% higher ad recall.

Benefits of Using Digital Signage

Increased Sales

Increased Sales

Digital signage can help drive sales by promoting products and offers in a visually appealing and attention-grabbing way.

Improved customer experience

Improved Customer Experience

Digital signage can help improve the overall customer experience by providing important information and assistance in an easy-to-access format.

Enhanced Branding & Marketing

Enhanced Branding & Marketing

Digital signage can be used to promote the brand and unique identity of a retail store, which can help build customer loyalty and attract new customers.

billing-2

Cost-effectiveness

Digital signage can be a cost-effective solution for promoting and displaying products, as it can be updated easily and does not require the production and distribution of physical materials.

DOUBLE-SIDED LCD

Two-faced LCD for Multidirectional Viewing

Discover dual-sided, sunlight-visible displays that deliver interactive experiences and support various media and languages efficiently. 

View Both Sides
ACTION TODAY

Let's Discuss Your Digital Signage Needs
Next action

FAQ Section

Can screens integrate with loyalty programmes?

Yes. Connect your CRM to display personalised offers and sign‑up prompts.

What content formats work best?

Short video loops, motion graphics, social proof and dynamic pricing labels. Update content weekly for promotions and in real time for stock levels.

How do we manage large networks?

The SeenLabs CMS groups screens by region or brand; schedule campaigns globally or locally. Remote monitoring ensures uptime.

Can we link online and offline?

Use QR codes to direct customers to e‑commerce pages or digital lookbooks; customers can order sizes not available in‑store.