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5 - cover-Franchise
FRANCHISE

Digital Signage for Franchises

Franchise success depends on consistent messaging and local agility. Digital signage synchronises marketing, pricing and corporate announcements across all locations while allowing managers to run targeted specials. 68 % of consumers are more likely to buy when they see a product on a digital display, and stores report sales lifts up to 30%.

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How does centralised control work?

Headquarters define brand templates, playlists and promotion calendars. Franchisees receive pre‑approved content but can add local offers and events. This ensures brand consistency while keeping promotions relevant. Compliance messages and training videos roll out instantly across the entire network.

1 - Product displays

Product Displays

Digital signage can be used to display products in a visually appealing and attention-grabbing way, which can help drive sales and increase customer interest.

2 - Promotional displays

Promotional Displays

Digital signage can be used to promote discounts, sales, and other promotional offers to customers, which can help drive traffic and increase sales.

How can franchisees boost local revenue?

Screens near checkout highlight high‑margin items or time‑bound specials. Table‑tents promote loyalty programmes, referrals or seasonal combos. Local businesses can buy ad space, creating an additional revenue stream for franchisees.

3 - Customer assistance

Customer Assistance

Digital signage can be used to provide assistance to customers, such as displaying store maps or product information, which can help improve the overall shopping experience.

4 - Branding and marketing

Branding & Marketing

Digital signage can be used to promote the brand and unique identity of the franchise, which can help build customer loyalty and attract new customers.

5 - Franchise-wide communication

Franchise-wide Communication

Digital signage can be used to communicate with all franchise locations, such as displaying company-wide announcements, policies, or updates.

What analytics can we access?

SeenLabs’ reporting shows which promotions perform best by location and time. Integrate POS data to calculate uplift; compare stores to identify best practices. Use dwell‑time and conversion metrics to refine content and placement.

Benefits of Using Digital Signage

Increased sales

Increased Sales

Digital signage can help drive sales by promoting products and offers in a visually appealing and attention-grabbing way.

Improved Customer Experience

Improved Customer Experience

Provide important information and assistance in an easy-to-access format.

Enhanced Branding & Marketing

Enhanced Branding & Marketing

Digital signage can be used to promote the brand and unique identity of the franchise, which can help build customer loyalty and attract new customers.

Improved Franchise-wide Communication

Improved Franchise-wide Communication

Digital signage can help improve communication and coordination among all franchise locations, which can lead to better business outcomes.

Cost-effectiveness

Cost-effectiveness

Digital signage can be a cost-effective solution for promoting and displaying information, as it can be updated easily and does not require the production.

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FAQ Section

How do we onboard new franchisees?

Provide plug‑and‑play kits and training. Central support manages network setup and troubleshooting.

Can franchisees customise content?

Yes. Allocate local zones within the playlist; managers can insert offers that fit regional preferences.

How do we handle pricing differences?

Set default pricing at HQ; allow overrides for local taxes or promotions.

Can we syndicate ads across the network?

Yes. Sell network‑wide ad packages to partners; revenue shares automatically with franchisees.