Why Restaurants Need Digital Signage
Modern dining is dynamic. Static menus can't keep up with changing costs, sold-out items, or daily specials.
Menu Flexibility
Change prices, add specials, or '86' sold-out items instantly. No more taping over printed menus.
Automated Dayparting
Switch from coffee to cocktails automatically. Schedule breakfast, lunch, and happy hour menus to run on autopilot.
Visual Upselling
High-definition food imagery triggers appetite. Suggest add-ons and combos to increase average check size.
Reduced Print Costs
Eliminate recurring printing costs for every seasonal menu change or price adjustment.
Profit Engineering
Don't just show food; engineer profit. Our system automatically hides "86'd" items instantly, pushes high-margin overstock, and triggers "add-on" suggestions to inflate check sizes.
Critical Touchpoints
Menu Boards (Behind Counter)
Purpose: The primary ordering interface and menu showcase.
Hardware: Professional displays (43-55") with high brightness
Content: Full menu, pricing, combos, limited-time offers
Table-Top Displays
Purpose: Upselling desserts and drinks directly at the table while guests wait.
Hardware: Digital Table-Tents (10-15")
Content: Daily specials, dessert menu, QR codes for payment
Window Displays
Purpose: Attract foot traffic from the street.
Hardware: Dual-sided high-brightness window displays
Content: Featured items, happy hour times, "Open" status
Waiting Area / Host Stand
Purpose: Manage expectations and show menu previews to waiting guests.
Hardware: Professional display or digital table-tent
Content: Current wait times, menu highlights, promotions
Recommended Hardware
Restaurant environments are tough—grease, heat, and long hours. Use commercial-grade hardware.
Professional Display (43-55")
Best for Menu Boards & Bar Areas. Designed for 16/7 or 24/7 operation with high visibility.
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Digital Table-Tent
Best for Tables & Counters. Compact displays that sit right in front of the customer to prompt impulse purchases.
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Dual-Sided Window Display
Best for Storefronts. Ultra-bright screen facing out to fight sun glare, standard brightness facing in.
View products →Content Strategy: Dayparting
Effective digital signage serves the right menu at the right time. Our CMS handles this automatically.
| Time Block | Content Focus |
|---|---|
| 6am - 10am | Breakfast menu, coffee specials, morning combos |
| 10am - 11am | Transition Mode: "Lunch starts at 11:00" |
| 11am - 2pm | Lunch menu, quick-service combos, meal deals |
| 2pm - 5pm | Afternoon snacks, beverages, early bird specials |
| 5pm - 8pm | Dinner menu, happy hour drinks, family meal deals |
| 8pm - Close | Late night menu, desserts, high-margin cocktails |
Live Integrations
Connect your screens to your data for smarter selling.
- POS Integration: Automatically hide '86’d items from the menu when stock hits zero.
- Inventory Triggers: De-emphasize low-stock items and promote overstock to reduce waste.
- Weather Triggers: Promote iced drinks when it's hot, and soup when it's raining.
- Live Events: Automatically display game-day specials during sporting events.
Note: Integration depth depends on your specific POS system. We'll assess compatibility during your consultation.
Common Concerns
"My menu changes too often."
That is exactly why digital is superior. You can update your entire menu from your phone in 30 seconds, rather than waiting days for print shops.
"My staff won't learn new technology."
Our CMS is built for restaurant managers, not IT professionals. Training typically takes less than 30 minutes.
"What if the screen breaks during a rush?"
We recommend keeping a static image backup on the player and can configure failover modes to ensure you never have a blank screen.
ROI for Restaurants
What to Track
Ready to Upgrade Your Menu Experience?
Get a proposal tailored to your restaurant's layout, brand style, and POS system.