How to Utilize Proof of Play to Monitor Your Digital Signage Performance

In today's fast-paced digital landscape, effectively managing and reporting on the performance of your digital signage is crucial for any business leveraging graphics and video content. The Proof of Play (PoP) service offers an invaluable tool for businesses using the Graphics and Video, Corporate Graphics, and Ad Scheduler applications, enabling them to monitor and analyze playtime data for their digital displays.

This feature, once configured, provides periodic reports detailing the display duration of each graphic, ensuring that businesses can optimize their content strategy based on actual performance data.

What is Proof of Play?

Proof of Play is a supplementary feature designed to deliver precise playtime data for your digital content. It's ideal for businesses looking to gain insights into how long each piece of content is displayed on their screens. This add-on feature is available upon request; please reach out to your Account Manager to gain access.

Guide Contents:

• Configuring Proof of Play
• Accessing Proof of Play Information
• Generating a Proof of Play Report
• Interpreting the Report
• Advanced Reporting Options
  
  

Configuring Proof of Play:

1. From the Enplug dashboard, select the desired Display Group.
2. Navigate to the Proof of Play tab and activate the feature.
3. Click "Save" to apply the changes.
   
   

Accessing Proof of Play Information:

With Proof of Play enabled, you can access reporting data directly within the Enplug dashboard. Use the filters on the left-hand side to swiftly sift through and display the relevant data.

Generating a Proof of Play Report:

1. Open the app and navigate to “Apps” > “All Apps”.
2. Choose “Graphics and Video”, "Corporate Graphics", or "Ad Scheduler".
3. Hover over the desired graphic(s) and select the checkbox.
4. Click on the Reporting button and set your report parameters (time range and aggregation frequency).
5. Click "Generate Report" to download your data in a .csv file.
6.  

Interpreting the Report:

The downloaded report will provide detailed insights into your digital signage performance, including the asset name, device and display group information, play count, play duration, and the report's start and end times. It's important to note that there may be up to a one-hour delay in the data provided.

Advanced Reporting Options:

For users seeking deeper insights and customizations, Proof of Play supports advanced reporting features that allow for more granular data analysis and reporting capabilities.

By leveraging the Proof of Play feature, businesses can make informed decisions about their digital content strategy, ensuring that their messages are seen by the right audience at the right time. Whether you're looking to optimize your current digital signage content or explore the effectiveness of new strategies, Proof of Play provides the data you need to enhance your digital signage performance.