Video Analytics Service

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Know your client by sight!

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How it works? ▶︎

What is video analytics?
We explain in less than two minutes

Thorough analysis of the audience that is in front of the camera

Content update and correction

Targeted content display

When there is a person or group of people within a radius of up to 20 feet, the program records automatically.

In a few seconds, the webcam analyzes the gender, age and emotional state of the audience that is in front of the monitor.

Targeted content is displayed automatically according to previously set parameters. For example, when a man or a woman appears in front of the camera, the system will select various options for the display of content.

Functionality

Calculating pedestrian traffic

Determining the gender, age, and emotions of the client

Product Appeal Assessment

Customer behavior analysis

Targeted advertising display

Viewing statistics online

Adjustment of content based on statistics

Generating and providing customer data and number of views to the customer in one click.

Emotional Recognition

Emotion recognition is the process of identifying and interpreting the emotions of a person from various sources, such as their facial expressions, body language, and verbal communication. In a sales and promotional context, emotion recognition can be used to analyze the emotions of consumers as they interact with products or marketing materials, providing valuable insights into consumer behavior and preferences.

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How does emotion recognition work?

Use Cases

Some potential use cases for emotion recognition in sales and promotion proposes

Product development
To analyze customer reactions to prototypes or new products, providing valuable insights into which features or design elements are most appealing to consumers.
Advertising
To analyze the emotional response of consumers to advertising campaigns, helping to identify which elements of the campaign are most effective at generating positive emotions and engagement.
Customer experience
To analyze the emotions of customers as they interact with a company's products or services, helping to identify any issues that may be affecting the customer experience and how to improve it.
Market research
To analyze the emotions of consumers participating in focus groups or other market research activities, providing valuable insights into consumer behavior and preferences.

Significant advantages of the system

Thorough audience analysis

Individual content strategy

Identifying what products are attractive to the customer

Targeted content display → increase in sales

Improving the quality of interaction with the advertiser

Flexible service use combined with other SeenLabs products

Triggered Video

A triggered video in connection with real-time cloud-based facial recognition and digital signage can display targeted content to a specific audience by analyzing the sex and the facial expressions of viewers in real-time and triggering the display of specific content based on the identified emotions. This approach can create a highly targeted and personalized experience for the viewer and is effective at engaging and motivating specific audiences in real-time.

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How does a trigger video work?

Possible uses and costs

Video Analytics

Video analytics as a stand alone service*

from $20/mon

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With Digital Signage

Video analytics in combination with digital signage system**

from $38/mon

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With Digital Table-tent